webShaper Golive Checklist
Step 1 - Is your LOGO (aka your brand) looking handsome and sharp?
Logo is like your brand identity, don't settle on anything less. Get a new logo design, or ask our help to sharpen your logo (for free)!
Step 2 - Have you properly populate information for
2.1 Products & Inventory
Put up nice photo & product information that best describe your merchandizes to turn surfers into buyers?
2.2 Shipping
Configure all the shipping rate to enable auto shipping rate calculation?
2.3 Payment
Select, Configure and Activate the Credit Card Processor? How about Offline Payment like Cheque Payment?
2.4 Taxes
You will need to configure this if you are from countries which have a GST (Goods and Services Tax) System like Canada, Singapore etc.
2.5 Email Settings (very important)
SMTP must be configured correctly to enable the sending/receiving emails from webShaper miniStore, sohoStore or bizStore.
2.6 Currency Type
Specify the currency type your online store accept and process
Note: if your payment gateway doesn't support, let's say, Euro Dollar (EUR) but if your store supports EUR and the customers choose to transact in EUR, your credit card processor won't show up as one of the payment option during the checkout process.
2.7 Web Analytics
Setting up a Google Analytics or Statcounter account now to enable statistic tracking of your website!
3. Check your online store (website) using different browsers
Check your online store with popular browsers like Internet Explorer, Firefox, Chrome and Safari? Pay attention to details like the store display, broken links? Screen resolution etc.
4. Test your store with dummy, live purchase.
Goes through the buying process a few rounds and try to process the order from webShaper's order management. Place a few test order on your store to ensure that your checkout process, various shipping methods and payment types are enabled and functioning as expected.
5. Last but not least - Your Online Store Policy
Have you put up proper policy (aka the way you conduct your business?) and content pages on your store? All these can significantly improve your customer confidence and increase your conversion rate!
5.1 Privacy Policy
Tell your customers you will never (in a million years) selling their email and information.
5.2 Shipping Policy
Do you ship worldwide? Any particular places you won't ship to? Which courier services you use? Tell it all here and let the shoppers made an informed purchase to avoid dissapointment.
5.3 Return Policy (If any)
Accept returns for any broken or damaged goods? It's a superb way to boost customer confidence in buying from you knowing that their purchase is safeguard.
5.4 Contact Us Information
- Business Name
- Business Address
- Phone Number
- Fax Number
- Email Address
- Business Hours (Specify your time zone)
- Or a Google Map plotting your physical location? Like what we did in our contact us page.
Eg http://www.webshaper.com.my/contactus.php